

Hip-hop visuals just got weird and wonderful again. A$AP Rocky just dropped the official music video for “WHISKEY/BLACK DEMARCO,” a bold double visual from his latest album DON’T BE DUMB, and it stars none other than visionary filmmaker Tim Burton in a surprising creative twist.
This video isn’t your typical rap clip. It’s a cinematic mashup that feels more like a short film than a promo. Rocky and his AWGE collective invited Burton to craft a surreal narrative where six illustrated personas burst out of his sketchbook and take over New York City. These characters, with names like GR1M, MR. MAYERS and BABUSHKA BOI, represent different chapters of Rocky’s evolving artistic identity as they unleash curated chaos across Manhattan.

Burton’s influence is unmistakable. Think classic Burton whimsy meets hip-hop edge. In the video he plays a sort of reluctant creator who accidentally sets his own animated mischief loose. It blends eerie visuals, playful animation, and bursts of live action that feel like a collision between The Nightmare Before Christmas energy and cutting-edge music culture. Fans are already calling it “pure art” and “one of the best music videos of the decade.”
Musically the clips highlight two standout tracks from DON’T BE DUMB. “WHISKEY (Release Me)” leans into a brooding vibe with contributions from Damon Albarn and ad libs from Westside Gunn, while “AIR FORCE (BLACK DEMARCO)” balances punchy bars with melodic flow.


What’s smart here is Rocky’s commitment to narrative world building. He isn’t just pushing singles. He’s crafting a visual universe that feels alive and unpredictable. The collaboration with Burton says loud and clear that music videos can be more than promotion. They can be art. And right now that art is wild, unpredictable and unforgettable.
