The Twitch star turned fashion hopeful turns heads at Paris Fashion Week while building his brand Vivet with confidence and controversy

Kai Cenat might be known as one of the biggest names in livestreaming, but in January 2026 he showed up in Paris Fashion Week ready to be seen as something more than just a gaming personality. The 24-year-old content creator walked the streets of menswear season with his Vivet journal in hand, attending major shows like Louis Vuitton’s Fall/Winter 2026 presentation and Guillermo Andrade’s 424 show, signaling a bold pivot into the fashion world.

Cenat’s presence at two of the week’s most talked-about events was about more than being a spectator. It was a statement that he’s serious about his new fashion brand, Vivet, a project he announced in a cinematic YouTube video titled “I Quit.” In that video he explained that he wanted to expand beyond streaming and pursue a creative life that includes clothing design and personal growth.

What made headlines just as much as his attendance was the journal he carried everywhere. It wasn’t just a notebook. It was a visible symbol of his evolving creative process and personal development, filled with sketches, ideas and notes tied to Vivet’s future direction. The analog touch stood out in a sea of digital cameras and phones and hinted at a thoughtful side of Kai that isn’t often spotlighted on his livestreams.

But with attention often comes debate. Online reactions to Kai’s Fashion Week moments have been mixed. Some fans praised him for taking risks and stepping confidently into a new creative space, while others called aspects of the runway rollout “performative,” comparing his fashion debut to other crossover moves by big names like Kanye West.

Whether critics or supporters are louder, one thing is clear: Kai Cenat showed up in Paris and made it impossible to ignore him. At a time when internet culture and high fashion increasingly overlap, Cenat is proving that influencers can shape style narratives too, even if he’s still defining exactly what his version of fashion looks like.

Expect the conversation around Kai’s fashion identity to heat up as Vivet’s official launch nears and as the streamer continues to balance his internet fame with real-world creative ambition.