Minimal clothes, maximum confidence as the actress becomes the latest face of Calvin Klein’s iconic denim and underwear era.

Dakota Johnson has entered her Calvin Klein era and the aesthetic is simple. Less clothes, more confidence.

The actress fronts the brand’s Spring 2026 campaign, stepping into the long line of celebrities who have defined Calvin Klein’s famously provocative advertising. Shot by director and photographer Gordon von Steiner, the campaign captures Johnson in a series of intimate, laid back scenes that lean into the brand’s signature “less is more” philosophy.

Think relaxed sensuality with a side of effortless cool. Across the visuals, Johnson appears lounging around a California home wearing Calvin Klein’s new ultralight underwear pieces and ’90s inspired denim silhouettes. The collection spotlights items like the Archive High Rise Slim Jean, relaxed baggy denim fits and barely there lingerie designed to feel weightless on the body.

Some scenes lean playful and cinematic. Johnson is photographed perched on a piano in nothing but jeans, stretched across a pool table in classic Calvin Klein underwear and relaxing poolside with a book strategically placed for coverage.

But beneath the sultry visuals is a clear message about comfort and self ownership. Johnson described the campaign as a reflection of where she is in life right now. Calm, centered and comfortable in her own skin. For her, the real definition of sexy is feeling good in whatever you are wearing, whether it is lingerie or an oversized T shirt.

The casting also continues Calvin Klein’s long tradition of using cultural heavyweights to define its visual identity. From Brooke Shields to modern ambassadors like Jennie and Kendall Jenner, the brand has always understood that attitude sells just as much as clothing.

With Dakota Johnson now in the mix, the formula still works. Good jeans. Good underwear. And a woman who knows exactly how to wear both.