The legendary rum brand and Dutch label Top Notch give familiar tracks a fresh beat and culture a new pulse.
Bacardi is not just about cocktails anymore. The iconic rum brand is pouring its energy into music in a big way with The Sound of Rum, a project that bridges drinks culture, festival vibes and remix creativity. This time around Bacardi teamed up with Dutch hip-hop powerhouse Top Notch to celebrate the label’s 30th anniversary by delivering exclusive remixes of beloved tracks from Top Notch artists. The collab is all about taking songs we know and flipping them into something that hits different on the dance floor and beyond.
The first drop you can find right now on Spotify comes from NEMS, who reimagined Frenna’s hit “My Love” with a blend of amapiano and dancehall energy. That mix feels like summer festival energy captured in a track and is perfect for anyone who loves Afro-influenced rhythm with global appeal. A second remix by Yung Felix on a Sef single is on the way soon, promising to extend the sonic journey.
Bacardi’s Brand Director, Robin de Bruijn, laid out the brand’s vibe in an official statement. He pointed out that the energy of self-expression deeply ties Bacardi to music culture and that classics never go out of style. They just evolve with fresh creative interpretations, much like the way Bacardi and cola stays timeless but always feels right at any moment.
This release also comes with documentary-style studio content that will roll out in the coming weeks. Fans will get a peek behind the scenes at how these remixes were built, who the creatives are and why these tracks were chosen for rebirth. For people who love knowing what goes on in the process of making music, this content is exactly the kind of inside look that turns casual listeners into superfans.
For a brand that has been synonymous with parties and nightlife for over 160 years, tapping into music remix culture like this makes sense. It connects the ritual of sound with the ritual of celebration, adding depth to a lifestyle brand that already plays in our playlists, festivals and social feeds.
