The emPawa Africa boss is on a mission to acquire African music catalogues, turning cultural nostalgia into generational wealth and rewriting who gets to own the sound of a continent.

When Mr Eazi talks legacy, he means business! The emPawa Africa founder just unveiled a game-changing plan to buy up African music catalogues, and it’s giving cultural renaissance meets Wall Street precision. This isn’t another vanity move from a star turned exec; this is the future of African music being quietly rewritten by those who actually made it.

On X, Eazi announced that emPawa is actively looking to acquire catalogues from African artists, provided they can prove ownership and show at least three years of earnings. That’s not just buying songs, that’s buying decades of dreams, royalty streams, and sonic history. It’s a radical pivot from chasing hits to preserving heritage.

For years, Eazi has built emPawa into a launchpad for African talent, birthing acts like Joeboy and pushing African pop far beyond its borders. Now he’s shifting gears: from artist discovery to intellectual property control. Recently, he brought in Miller Williams as Head of Publishing, a clear signal that this is about building infrastructure, not just moments.

And honestly, it’s about time. African music has become a global export, yet much of its value slips offshore swallowed by foreign labels and streaming platforms that see culture as content and heritage as profit. Eazi’s move says: not anymore. It’s about Africans owning African stories, converting cultural capital into generational wealth.

The mixtape collectors turned streamers, the TikTok sound obsessives, this is deeper than business. It’s about protecting the songs that scored our childhoods and shaped our sense of self. It’s about making sure the value of our sound isn’t decided in someone else’s boardroom.