If ZAA Nurty’s rise has felt like a slow burn, “Currency” is the moment he finally strikes the match. The Nigerian-born, Colorado-based artist just dropped the visuals for his newest single, and it’s giving one thing: intention dressed as enjoyment. Shot in Denver, the video doesn’t try to mimic Lagos grit or recreate Fuji’s chaotic magic in diaspora, it embraces ZAA’s reality, a young artist grafting in a foreign city, carrying home on his back, and turning ambition into aesthetics.

The record leans on Fuji cadences, those street-sage rhythms championed by K1, Pasuma, Osupa but ZAA filters them through Afropop sleekness and a filmmaker’s eye. The result? A visual that moves like the hustle and a flex at the same time. There’s motion, sweat, softness, and something that feels like success. Not the cliché kind, more like, “I’ve worked for every drop of this sunshine, so let me enjoy it with my chest.”

ZAA says “Currency” is about flow, energy, motion. And that tracks. There’s no performative Lagos-boy script here; instead, he’s telling the universal truth of every striver; money is nice, but the real currency is what you invest in yourself before anyone is watching.

His debut EP With Love, ZAA was released on November 14. This era looks like a reclamation of sound, of roots, of confidence. The boy is not just outside. He is arriving. And with visuals like “Currency,” he’s bringing the jaiye culture with him.